Management Support with Structured and Unstructured Data—An Integrated Business Intelligence Framework

Abstract : In the course of the evolution of management support towards corporate wide Business Intelligence infrastructures, the integration of components for handling unstructured data comes into focus. In this paper, three types of approaches for tackling the respective challenges are distinguished. The approaches are mapped to a three layer BI framework and discussed regarding challenges and business potential. The application of the framework is exemplified for the domains of Competitive Intelligence and Customer Relationship Management.