A New Combined Model for Selecting the Best Business Intelligence Strategy in Organizational Decisions

Abstract : Nowadays the great companies use intelligent systems of business generally for company management, supervision of business activities, reporting, planning and supporting activities as well as for optimizing relationships with customers and facilitating management decision making process, because this strategy seeks for providing information analysis and access capabilities, so that abundant data can be provided consistently from different sources. Business intelligence plays significant role in effective management of the organizations, so that it allows individuals at any organizational level to have access to the information, to have interaction and analyze them, to manage the business, to promote efficiency, to discover success factors and to realize organizational operations effectively. In the current research work, Mostazafan Foundation of Islamic Revolution is the statistical population and directors of this organization constitute the statistical sample in this work. Current work aims at investigating business intelligence at this organization level and answering following question: how a new combined model using Analytic Network Process (ANP), Decision-MakingTrialand Evaluation Laboratory(Dematel) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) can be proposed for business intelligence evaluation